FERNANDO MUÑOZ DESIGN
Uber Eats
We Are Here
for Local Flavor
During the pandemic, local restaurants faced severe challenges due to in-person dining restrictions. Uber Eats turned to us for a fast pivot, and we quickly conceptualized and launched the Local Flavor campaign to help these establishments adapt to delivery. We developed a comprehensive playbook, guiding restaurants on creating web pages, social assets, marketing materials, and customer resources, with regional transcreation for local relevance. Through this effort, Uber Eats empowered restaurants to survive and thrive, supporting them through one of the most challenging times while strengthening their connection to the community.
For the Uber Eats Local Flavor campaign, we tapped directly into the heart of local communities by partnering with real restaurant owners and their staff. We spent time learning their stories, uncovering the rich culture, cuisine, and craftsmanship that made each establishment unique. Their voices became the core of the campaign, putting them front
and center as we highlighted their resilience and passion in the face
of adversity.​
Client /
Uber Eats​
Role /
Associate
Creative Director
​
Scope /
360 Campaign
Landing Page
Social
Photo Art Direction
Video Art Direction
Anthem Video
Despite the challenges of lockdown and COVID restrictions, we produced a high-quality anthem video on location, capturing the essence of these local heroes. Working on a tight timeline and budget, we delivered a powerful manifesto film that told the true stories of these restaurants, showcasing how they adapted and thrived through delivery services, making them the heroes of their own comeback stories.
Local Flavor Microsite
We developed a comprehensive playbook for Uber Eats to help streamline and scale their marketing efforts. It included clear guidance for creating essential assets and strategies to empower customers throughout their journey.
Meet the Faces Behind Your Favorite Dishes
We captured real restaurant owners and their teams proudly showing off the signature dishes their customers crave. Using Uber Eats’ secondary color palette, we highlighted the vibrant mix of cuisines and the personality behind every plate.
Organic Social Posts
Merchant Academy
​
As part of the Local Flavor campaign, we created Merchant Academy—a learning hub
to help restaurant owners succeed on
Uber Eats. With 10 easy-to-follow lessons,
it covers everything from boosting orders
to building a strong online presence.
Packed with tutorials, guides, and real stories from other merchants, Merchant Academy
gives restaurants the tools they need to grow and thrive in a delivery-first world.
