Cummins + Blue Bird

The road ahead
is the dream ahead

Introducing the all-electric school bus fleet from Blue Bird, powered
by Cummins. With zero emissions and substantially lower maintenance costs, this fleet is built to transport dreams. Combining decades of expertise, safety, and advanced technology, these buses offer school districts a reliable and eco-friendly alternative to traditional diesel vehicles. Backed by rigorous safety testing and a comprehensive warranty, nearly 100 of these electric buses are already on the road
across North America.

We developed a 360° campaign aimed at school district decision-makers to showcase this innovative fleet. The campaign includes a dedicated microsite, print materials, social ads, and a photo and video shoot designed to bring the story and benefits of the electric school buses
to life.

Client /

Cummins

Role /

Associate
Creative Director

Scope /

360 Campaing
Landing Page
Social
Marketing Toolkit
Photo Art Direction