FERNANDO MUÑOZ DESIGN
Cummins + Gillig
Cummins and Gillig Partnership Integrated Campaign
Client /
Cummins
​
Role /
Associate
Creative Director
​
Scope /
360 Campaing
Landing Page
Social
Marketing Toolkit
Photo Art Direction
As the Associate Creative Director on this campaign, my goal was to showcase the partnership between Gillig and Cummins as a compelling zero-emissions solution for public transportation. We targeted transportation leads at the city level with a highly strategic, multi-touch campaign that emphasized sustainability and innovation.
The campaign included: visual identity, photoshoot, a direct mail kit, microsite, sizzle reel and social ads. Throughout the project, I led the creative direction and team, ensuring all touch points—visual, editorial, and experiential—remained cohesive and on-brand.
Direct Mail Kit
A high-impact package was sent to prospective leads and included a solar-powered charger (as a nod to clean energy), a custom-designed tote, a brochure, and an editorial-style magazine featuring original photography and art direction. We also included a custom illustration produced in-house to reinforce the human-centered narrative.
Microsite
All print collateral drove traffic to a dedicated microsite, which served as the main call to action for lead generation and further engagement.
Sizzle Reel
We created a short, high-energy video to amplify the campaign across social media, generating excitement around the partnership and the future of zero-emissions transit.
