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FERNANDO MUÑOZ DESIGN

Uber
Turning a welcome video into a branded experience
Client /
Uber​
Role /
Creative Director
​
Scope /
Brand Training Videos
With the launch of its evolved visual identity, Uber partnered with Monks to create a series of training videos to introduce the brand to new hires.
We developed four animated videos designed to edutain employees on core brand concepts—what brand means at Uber, why it matters, and
the role each person plays in bringing it to life. We handled scripting, animation, art direction, VO talent direction, as well as music and
sound editing.

Welcome

Mission

Tone of Voice

Brand Identity
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