Gap Inc.

Corporate Rebranding

How do you evolve the corporate brand that operates five of the most recognized apparel brands in the world? Carefully. As Art Director for Gap Inc., I helped define a new brand personality: Bold. Simple. Style. This became the foundation for an entire new brand vocabulary and language. 

Client / 

Gap Inc.


Role / 

Art Direction
& Design


Scope / 


Visual Identity

Brand Guidelines​​