Gap Inc.
Corporate Rebranding
How do you evolve the corporate brand that operates five of the most recognized apparel brands in the world? Carefully. As Art Director for Gap Inc., I helped define a new brand personality: Bold. Simple. Style. This became the foundation for an entire new brand vocabulary and language.
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Client /
Gap Inc.
Role /
Art Direction
& Design
Scope /
Branding
Visual Identity
Brand Guidelines