© 2017 by Fernando Muñoz Design.

Gap Inc.

Corporate Rebranding

How do you evolve the corporate brand that operates five of the most recognized apparel brands in the world? Carefully. As Art Director for Gap Inc., I helped define a new brand personality: Bold. Simple. Style. This became the foundation for an entire new brand vocabulary and language. 

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Client / 

Gap Inc.


Role / 

Art Direction
& Design


Scope / 


Visual Identity

Brand Guidelines​​