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Levi's Strauss & Co.

Brand Guidelines

Client / 

Levi's Strauss & Co.


Role / 

Art Direction

& Design

Scope / 

Brand Guidelines​

Levi Strauss & Co. had been evolving their visual corporate identity. Their corporate communications design team approached me to collaborate with them. I helped them identify and edit the elements that formed their new visual identity. I established a new color palette and templates, and formalized it all in user-friendly brand guidelines for their internal business partners and vendors to use.

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