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The Enrollment Management Association

Visual Identity
& Member Kit

Client / 

Mission Minded


Role / 

Art Direction

& Design

Scope / 

Visual Identity​


Previously known as SSATB, The Enrollment Management Association’s new visual identity reinforces the professionalism and scientific rigor for which the organization is known. It embodies the supportive and invested partner they strive to be. As a result, the Association is able to reach more enrollment leaders and foster their success through the best science, research, and training.

The portrait style is optimistic, engaged and friendly. It captures the diverse group of supportive partners that form the organization. School and event photography takes a journalistic approach while capturing a moment.

A member's kit was developed as part of the new brand rollout. It included a brochure and set of sub-branded enrollment toolbox booklets.

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